Marketing Ideas: How to Write Research Articles that Readers Understand and Cite"The curse of knowledge enables unclear writing by preventing scholars from realizing when their writing is unclear. As they become familiar with a research project, scholars use more abstract, technical, and passive writing, and are less likely to realize when readers will struggle to understand (Study 3)." -- Warren, N. L., Farmer, M., Gu, T., & Warren, C. (2021). Marketing Ideas: How to Write Research Articles that Readers Understand and Cite. Journal of Marketing, 85(5), 42–57. https://doi.org/10.1177/00222429211003560